You should hire Pepe Sánchez

Swiss Labs

Take a Nervitrán

This hand gesture symbolises a nervous butt.
So Swiss Labs turned it into 6” bumper ads next to the news.
And spent their whole monthly budget in the one single election day.
The most stressful moment of the year.

Tribu DDB, 2014
Launched in El Salvador, back in good old 2014.
With the talented cool kids Ana Maria Rochac and Karla Salaverría

Later we turned this hand into our media strategy,
with placements in every stressful TV moment  ︎