All companies raising over $100 billion in the last decade have something in common:
They don’t advertise. They tell stories people get
After a decade in top ad agencies, I’m shifting to the client side, bringing my experience directly into brand teams to shape strategy from the inside out.
Challenge: Bees see flowers differently. How can OBI help plant what matters?
Strategy: On World Bee Day, we created an Instagram filter simulating the bee color spectrum, helping gardeners plant smarter.
Result: Over 110K flower buyers turned to OBI’s filter to check for bee-friendly flowers.
Zum goldenen Hirschen for Bosch
Challenge: Summer 2020. A pandemic shuts down global travel and the industry goes silent. Millions canceled plans.
Strategy: Instead aof exotic destinations, we reminded travelers that they could get the same experiences without leaving Germany.
Result: Deutsche Bahn shot up +10 points in brand popularity during travel bans.
Ogilvy Frankfurt for German Rail
Challenge: Bosch says its tools are tough. The internet doesn’t care.
Strategy: We handed over testing to real people—letting Instagram votes decide how Bosch tools got tested.
Result: 50K+ votes turned into extreme tests, reaching new audiences Bosch never had before.
Zum goldenen Hirschen for Bosch
The era where you could infuse a mediocre product with a great storytelling ad is over. Let's talk strategy.
Email: your.email@example.com